Fireman Sam Partners with Welsh Fire Service

Published on: 27th June 2017

New partnership celebrates the 30th anniversary of pre-school property Fireman Sam.

Based in his home country of Wales, the partnership with South Wales Fire and Rescue Service will see Fireman Sam supporting numerous charity fundraising events throughout the year run by the Fire Service.

Helen Genia, senior consumer products manager, hardlines, for Europe and the UK, commented: “We are thrilled to be partnering with South Wales Fire and Rescue Service as part of the 30th Anniversary celebrations for Fireman Sam. Fireman Sam supports the missions and values of the Fire Service, and it’s great to be working with the team based in Fireman Sam’s home country.”

On Saturday 19th August, South Wales Fire and Rescue Service will be running a sponsored ladder climb at St. David’s Shopping Centre, with an appearance from Fireman Sam himself to support the fundraising. Fireman Sam will also be cheering on the team as part of the Cardiff Half Marathon Family Fun Day. Cardiff Half Marathon takes place on Sunday 1st October.

To kick off the partnership, station manager at Cardiff Central Fire Station, Mark Watt, and firefighter Kevin Summerhayes attended the Golden Helmet Awards on Wednesday 31st May in London, honouring real-life heroes for incredible achievements by inspirational adults and children.

Chief fire officer of South Wales Fire and Rescue Service Huw Jakeway commented: “South Wales Fire and Rescue Service is committed to serving and helping our local communities and we are extremely pleased to have the support of everyone’s favourite firefighter – Sam – who is a real firefighting hero, born and bred in Wales. We look forward to working together to fundraise for such worthy causes, making South Wales safer.”


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