Lego fans all over the world experienced the first ever Lego Con digital event on Saturday, packed with exclusive news and unique action.
Emma Perkins, senior director at The Lego Agency, said: “We established Lego Con as a unique way to bring fans of all ages and interests together for one incredible and inspiring day of Lego fun. We wanted to connect with Lego fans in a new way, and seeing the idea which we first pitched internally ten months ago now brought to life feels truly incredible.”
Hosts Melvin Odoom and Michelle Khare led viewers through the event and were joined by the star-studded cast and dedicated adult Lego fans from all corners of the world. Attendees were also able to engage with one another and make their voices heard by joining conversations and connecting with other fans.
“I’m absolutely thrilled to see the engagement from fans who fully immersed themselves in the event, whether it was through voting in a poll, creating a Lego Dots design, or connecting with other like-minded fans in the live chats,” continued Emma. “I can’t wait to see what’s in store for Lego Con moving forward.”
One of the many highlights was the guest appearance of former NASA astronaut Mike Massimino who talked about what it’s like to be a real-life astronaut. Mike and Lego designer George Gilliatt revealed how NASA and the Lego design team worked to recreate actual space craft as Lego sets and also hinted that more is yet to come from the collaboration.
An Ultimate Lego Technic Driving Challenge race took place between Volvo engineer Frida Jönsson and Lego designer Samuel Tacchi. Fans cheered along as the teams competed to take home the trophy.
Attendees of Lego Con 2021 saw the official worldwide reveal of the Lego Star Wars Imperial Light Cruiser, Lego Star Wars Imperial Armored Marauder and the Lego Star Wars Boba Fett’s Starship building sets, and were treated to a live Q&A with Michael Lee Stockwell, the Lego design manager who oversaw the development of these sets.
Lego Harry Potter fans were treated to an epic Speed Building Challenge between Lego designers before Lego design master Marcos Bessa joined live for a sneak peek at the latest builds inspired by the Wizarding World.
The next fan build to be made into an official Lego Ideas set was announced, with the design of 16 year-old Hungarian Lego fan Donát Fehérvári selected for production as part of the Lego Ideas We Love Sports contest review.
Although Lego Con 2021 took place virtually, it offered attendees the chance to make their mark with Lego Dots by contributing to a massive 100m2 art installation. Brick Master and Dots creative lead, Amy Corbett, led the interactive Dotsbuilding session. Using digital Lego plates, fans created customized designs and patterns, which will be exhibited on the walls of LegoHouse.
Lego Minecraft fans could participate in a Q&A session with Mojang Studios’ chief storyteller Lydia Winters, as well as vote in a poll to help determine which character skin will be included in a future Lego Minecraft caves and cliffs set.
Lego Friends Design director Fenella Charity, and Lego Friends designer Ellen Bowley took fans behind the scenes of the Lego Headquarters in Billund, Denmark to reveal a typical work day and the design process.
Other highlights of Lego Con 2021 included a special appearance by Lego Vidiyo musical sensation L.L.A.M.A who inspired an impromptu dance party with his hit single “Shake”, a speed-building competition between Lego Harry Potter designers, and a closer look at Lego Luigi, the newest character to join the Lego Super Mario line-up.
Tim Brooks, vice president of Environmental Sustainability and Nelleke van der Puil, vice president of Materials also discussed the latest updates on the Lego Group’s sustainability journey, highlighting the newly announced prototype Lego brick made from recycled plastic bottles.
The latest news and products that were revealed during Lego Con 2021 can also be viewed by visiting Lego.com.