Viacom Nickelodeon Consumer Products and Spin Master honoured licensees and retail partners.
Viacom Nickelodeon Consumer Products (VNCP) and Spin Master have held their first ever Paw Patrol Summit. Recognising the accomplishments of retail and licensing partners with the UK’s No. 1 pre-school property across the year, a total of five awards were presented by Marianne James, VP Commercial Partnerships, Consumer Products and Experiences, Nickelodeon UK & Ireland.
She commented: “We’re excited to be hosting our very first Paw Patrol summit, allowing us to celebrate all things Paw related and most importantly giving us the opportunity to recognise the truly outstanding work from our stakeholders that has helped to create our paw-some success story. We’ve got a host of activity in the pipeline for our beloved pups and look forward to working with our partners.”
Among those recognised was MV Sports, which took home Most Innovative Product for its Dream Den product. Aykroyds TDP won Best Softlines Partner, and Best Activation at Retail went to Home of Paw at Argos, which was delivered in May and October 2018. Primark was awarded for Broadest Range at Retail.
Now in its sixth year, Paw Patrol has been the No.1 pre-school property since 2016, the No. 1 programme for ratings across Nick Jr. and Milkshake!, and the most visited page on the Nick Jr. site.
This month sees the 44 minute movie special Mighty Pups hitting cinemas for the first time ever. Distributed by Paramount, Mighty Pups will be in all cinemas nationwide from 17th May. On air, the six week fan event Super Fan Summer will present kids with fun challenges and prizes to win.
The second UK-based attraction, Nickelodeon Adventure, is launching later this year in partnership with intu Lakeside and Parques Rieundas, and the Paw Patrol Little Heroes Awards return for a second year.
In September, Nick Jr. is launching the first ever pop-up dedicated Paw Patrol channel, and a new Mighty Pups themed range of consumer products will hit shelves, including plush, vehicles and a new lookout tower. Looking ahead, 2020 will see Ready Race Rescue themed content roll-out.
