First licensing partners announced for Blues Clues & You!

Published on: 5th June 2019

Reboot of the iconic pre-school series to debut on Nickelodeon in November, with product hitting retail in autumn 2020.

Viacom Nickelodeon Consumer Products (VNCP) has revealed the first licensees for Nickelodeon’s Blue’s Clues & You!, a reboot of the curriculum-driven interactive series Blue’s Clues.

Just Play will be the global pre-school toy partner for plush, figures, play sets and role play, VTech will be the global partner for early learning toys and Cardinal will manage games and puzzles. Blue’s Clues & You! is featured at VNCP’s Licensing Expo booth (Stand O180), 4th-6th June in Las Vegas.

“Blue’s Clues & You! is quickly building buzz and excitement, and we are so proud to reintroduce this iconic show to a new generation of kids and also to terrific licensing partners who can bring these beloved characters to life through product,” said Jennifer Caveza, senior vice president, Toys, Viacom Nickelodeon Consumer Products. “Blue’s Clues was Nickelodeon’s first ever billion-dollar consumer products brand and there’s already a ton of excitement with retailers for this dynamic new take on the franchise.”

Blue’s Clues & You! will have a new generation of pre-schoolers searching for clues with puppy Blue, new host Joshua Dela Cruz and a refreshed signature look. In each episode, Blue invites viewers to join them on a clue-led adventure to solve a daily puzzle. With each signature paw print, Blue identifies clues in her animated world that propel the story and inspires viewers to interact with the action. Three episodes of the series will debut on Walmart’s video service, Vudu, prior to its launch on Nickelodeon in November.


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