First partners for Thunderbirds Are Go revealed

Published on: 9th October 2014

ITV Studios Global Entertainment has announced its first licensing partners for the brand, with the first products scheduled to launch at retail from Autumn/Winter 2015.TB1-300

In the UK, the publishing category is led by Simon & Schuster for a series of activity, novelty, sticker and storybooks that will be available across print and digital formats. DC Thomson will publish the official Thunderbirds Are Go annual and monthly magazine.

Kokomo will lead the personal care category with a range of toiletry items and Danilo will produce a range of greetings cards and the Thunderbirds Are Go calendar. Posh Paws will launch bags and backpacks in 2016. Vivid Imaginations is the master toy licensee for worldwide manufacturing excluding US and Asia.

Trudi Hayward, SVP head of Global Merchandising, ITV Studios Global Entertainment, said: “The Thunderbirds Are Go consumer products programme is rolling out at full force. Following a superb international debut at Vegas, our strategic approach has been to sign partners that have a strong understanding of the heritage of Thunderbirds while embracing our new re-make to develop innovative new products. With impressive partners on board, the broadcast in place and an overwhelming response received from fans and the market to date, we cannot wait to unveil the next stage of the international roll-out of the series – we’re confident that Thunderbirds Are Go will be the talk of BLE.”

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