The plush pillows which glow and light-up are now included under re:creation’s new plush umbrella brand, Snuggables.
The Bright Light Pillow campaign will be the first of a raft of spring TV campaigns as the company continues its strong commitment to TV investment. Among the other TV lines are the new FireTek Rocketz and Z-Curve from performance launcher brand, Air Storm, and the first ever spring TV campaign supporting Razor’s electric scooters, the E90 and E100.
Jonathan Kirkley, marketing director, said: “2015 is a huge year for us. We saw some success stories in 2014 as a result of a strong dedication to TV investment, with a number of the brands in our portfolio growing ahead of the category. We plan to continue to drive and build on this momentum with heavy TV support across our key brands throughout the year. We have exciting new launches under our Snuggables umbrella, including the much anticipated Zigamazoos to come later this year. We are confident this spring TV campaign for Bright Light Pillow will set the foundation for a very ‘plush’ year ahead.”