NEWS

First UK regional Cluedo launches

Published on: 20th November 2012

London is getting the UK’s first regionalised Cluedo, featuring capital-customised characters like The Mayor.

The launch, today (Tuesday 20th November) at 1pm by College Green, will see a Boris Johnson lookalike on a Boris Bike with cycle helmet. He will be sporting the new London Cluedo and waving a giant candlestick towards Westminster.

Props at the film and photo-call also include a 5ft by 5ft replica of the London Cluedo board. The capital will be woken to Cluedo street art with a silhouette of the game and the words ‘Was it the Mayor?’ outside key rail stations and tourist and commuter footfall magnets. Actor ‘detectives’ will be handing out ‘Top Secret’ tips as to ‘Whodunnit’ across the capital this morning, telling the public to meet at Westminster at 1pm to discover all.

The game’s maker is London-based Winning Moves UK, under official licence from Hasbro. Next year there are plans to roll out another city edition elsewhere in the UK. Ten places have been shortlisted with Edinburgh, Cardiff and Birmingham announced today as three of these ten. A public poll will start early next year to decide the winner.

Winning Moves UK has also rolled out official regional Monopoly boards.

Tom Liddell, chairman, Winning Moves UK, said: “The public has been asking us for some time to do regionalised Cluedo. And with the 2012 buzz around London, we are now delighted to oblige. We have very exciting plans to roll out other regional Cluedos across the UK and Ireland too.”

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