Fisher-Price has partnered with website MadeForMums and is sponsoring the new MadeForMemes parenting app.
The media partnership with the MadeForMums website includes a channel featuring reviews from a panel of children and parents, images and interactive videos of babies discovering through Fisher-Price and monthly competitions. It is supported by mobile optimised online advertising and database outreach.
The new MadeForMemes app, sponsored by Fisher-Price, allows parents to create personalised memes of their children. Parents will be able to create their meme and share it via social media with the hashtag #littlediscoveries for the chance to win Fisher-Price prizes.
Wendy Hill, brand activation director, Mattel UK, commented: “Our integrated partnership with MadeForMums has given us the perfect online platform to communicate our Fisher-Price brand messages to digitally savvy millennial mums, along with the innovative MadeForMemes App that will create shareable content to engage parents in an original way. It is something completely different and will help us be part of that everyday conversation online with parents increasing the brand connection through these exciting social platforms.”
For more information, click here.