Fisher-Price has announced its sponsorship of series two of Giovanna Fletcher’s successful podcast.

Following Fisher-Price’s successful partnership with Giovanna in 2017, which saw the first series become the UK’s No.1 Kids and Family podcast with over 700,000 downloads, Fisher-Price is extending the partnership into 2018.

The new 11-part series will see Giovanna interviewing celebrities, TV presenters and influencers about their personal parenting experiences, offering listeners honest and genuine advice.

The series will also include an exclusive Fisher-Price episode, creating a unique opportunity for the brand to talk to parents about the importance of child development and early learning. This is through its brand message of Let Kids Be Kids, encouraging children to explore, discover and develop at their own pace and in their own way.

The podcast is available to download via iTunes and acast, and will be promoted extensively through Giovanna’s and Fisher-Price social channels.

Wendy Hill, director of brand activation at Mattel UK, commented: “We are delighted to be sponsoring Giovanna’s second podcast series. We know that mums are really engaging with digital platforms more than ever before, so the podcast is a powerful way to engage with our audience, and working with Giovanna means we can have that honest conversation with parents.”