Fisher-Price launches the Code-a-Pillar challenge

Published on: 21st June 2016

The company has kicked off an extensive marketing programme to support the launch of its new pre-school learning line.

fisher480The resource is designed to give children their first introduction to coding, teaching them thinking skills, problem solving and sequencing through fun interactive hands-on play.

Hosted on a dedicated website, the resource features free downloadable teaching and learning resources that support the curriculum for: EYFS Technology and KS1 Computing, including stories and task sheets, parent information to further support a child’s development at home, and details on how nurseries and parents can take part in the Code-a-Pillar Challenge.

The Code-a-Pillar Challenge challenges children to guide their Code-a-Pillar around a garden path obstacle course and record their time. Nurseries and parents at home can use the pre-designed course template within the resource to enter their child’s time into the league table for a chance to win prizes. The challenge will run until 16th December.

The resource has been launched with a number of marketing initiatives to engage nurseries, including information distributed to over 10,000 establishments, with a follow up outreach planned for September which will include a retail discount. The pre-school resource is expected to reach approximately 40,000 practitioners, 600,000 parents and 400,000 children.


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