The partnership will help change the lives of disadvantaged children in the UK, aiming to give every child the chance to play and learn.
From 2nd November to 24th December, £1 from the sale of 16 different toys from the Fisher-Price Laugh & Learn range, sold at Argos UK, will be donated to Save the Children. This donation will help to provide vital household items such as beds, cookers, books and toys to help children grow, learn and play.
This will help give families the opportunity to create a positive home environment, reducing the family stress associated with poverty and helping ensure children can develop healthily.
Wendy Hill, brand activation director at Mattel UK, commented: “We are delighted to be partnering with Save the Children to help make a difference to the lives of children in need at this time of year. Play is a hugely important part of a child’s development, and we hope this campaign will help give every child in the UK the chance to play and learn.”