Fisher-Price invites parents to share special moments with their children to become part of a new global campaign.
With its strong heritage and brand philosophy encouraging natural discovery and learning through play, Fisher-Price continues to lead the way in early childhood development with an innovative campaign that connects directly with today’s parents.
Set to be released later on this year, the captivating digital film to be shared around the world will feature real content that celebrates those most memorable milestones as a parent.
The Film By You casting call kicks off this week on the Fisher-Price UK Facebook page, encouraging parents to share their videos on a dedicated microsite.
Every day, parents can share videos through Facebook which can be centred around different themes. The videos will then have the chance to be chosen for the final edit of the innovative global digital film. Parents can get involved by using #FilmByYou and visiting the microsite.
Wendy Hill, brand activation director at Mattel UK, commented: “We are very excited to kick off the year with a really unique campaign for the brand. We know that parents have lots of videos of those special moments with their children on their phones, whether it is first steps or just something funny, and this is a fantastic opportunity for parents to be part of this unique film.”