Fisher-Price has renewed its high-profile sponsorship of popular Channel 5 children’s channel Milkshake! for another year.
The extensive sponsorship package gives Fisher-Price presence on air for 365 days of the year, reaching more mums every month than any other commercial children’s TV channel giving the brand unrivalled scale in the kids’ TV market place. Introducing new creative content to capture children’s imaginations, the sponsorship activity will feature the key Fisher-Price ranges, Laugh & Learn, Little People, Imaginext and Thomas & Friends.
The partnership includes 10” branded spots going into and the closing of the programme and 10” spots on Milkshake VOD. New animated content for Laugh & Learn, Little People and Imaginext is set to appear in 4 x 10” bumpers with multiple end-frames to drive key products, as well as exciting competitions with new brand focused themes.
Wendy Hill, director of customer marketing and brand communications, commented: “Year on year we see a significant benefit to the Fisher-Price brand through our Milkshake sponsorship. It not only drives awareness of our ranges amongst our key target audience but it also builds on the Fisher-Price brand message.”
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