NEWS

Fisher-Price renews Milkshake! sponsorship

Published on: 19th June 2014

Fisher-Price has renewed its high-profile sponsorship of popular Channel 5 children’s channel Milkshake! for another year.FPM-300

The extensive sponsorship package gives Fisher-Price presence on air for 365 days of the year, reaching more mums every month than any other commercial children’s TV channel giving the brand unrivalled scale in the kids’ TV market place. Introducing new creative content to capture children’s imaginations, the sponsorship activity will feature the key Fisher-Price ranges, Laugh & Learn, Little People, Imaginext and Thomas & Friends.

The partnership includes 10” branded spots going into and the closing of the programme and 10” spots on Milkshake VOD. New animated content for Laugh & Learn, Little People and Imaginext is set to appear in 4 x 10” bumpers with multiple end-frames to drive key products, as well as exciting competitions with new brand focused themes.

Wendy Hill, director of customer marketing and brand communications, commented: “Year on year we see a significant benefit to the Fisher-Price brand through our Milkshake sponsorship. It not only drives awareness of our ranges amongst our key target audience but it also builds on the Fisher-Price brand message.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

DreamToys attracts extensive media coverage

Warnings for Christmas supply chain chaos as peak trading season beckons

Hornby sales surge as more take up hobbies in lockdown

Orchard Toys celebrates 25 years of best-selling game Shopping List

UL offers free webinar to help companies navigate Brexit

Smiffys takes on Masha and the Bear licence

Kidicraft introduces new 3D Harry Potter puzzles

DreamToys announces top 12 toys for Christmas 2020

The 2020 DreamToys list in full

AIS buying group appoints Sue Kemp as managing director