Fisher-Price renews sponsor deal for The Baby Show

Published on: 16th May 2012

As part of Fisher-Price’s continued marketing initiative of connecting mums and babies with the joy of learning, it has announced the continued sponsorship of The Baby Show.

The Baby Show is a consumer event dedicated to pregnancy, birth and baby, with shopping and advice. Fisher-Price became the title sponsor of the show in 2010 and has extended its deal into 2012, beginning with the Birmingham NEC event for 18th – 20th May.

Wendy Hill, Fisher-Price senior marketing manager explains: “The Baby Show is an ideal opportunity for us to introduce new mums to the Fisher-Price brand at a key stage of their pregnancy while showcasing our core nursery range and key infant lines. As we roll out our new brand campaign and positioning, The Baby Show offers a fantastic vehicle to enjoy that first handshake with mum.”

Fisher-Price’s new brand campaign encourages the joy of learning through play. Streamlining one message over all communication including TV, press and online, consumers will be immersed in the joy of sharing those learning moments however big or small – from the stacking of a block to those first wobbly steps.

Engaging with parents everywhere, the new marketing campaign includes exciting new platforms and creative content released throughout the year.


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