The company has announced its sponsorship of the latest series of the successful parenting podcast by Giovanna Fletcher.
After partnering with author, influencer, and presenter Giovanna Fletcher in 2017 and 2018, the relationship continues to Series 4 of the Happy Mum Happy Baby podcast, with an exciting line up of guests on the roster.
The new 10-part series will see Giovanna interviewing a host of celebrities, TV presenters and influencers, with a new episode each week. The guests will offer listeners an insight into their own experiences and provide genuine advice. Covering a broad range of topics, the series encompasses the honest and candid reality of parenting and is an essential listen for any stage of a parenting journey.
Speaking of the partnership, Mattel UK marketing lead Kelly Philp commented: “We’re excited to be extending our relationship with Giovanna as we continue to offer parents honest advice and a helping hand through their parenting journey. We recognise that every child is unique, and the podcast is a really powerful way for us to engage with parents at all stages of parenthood.”
Happy Mum, Happy Baby launches on Tuesday 7th May with guest Nadiya Hussain, and will be available to download via iTunes and acast. The series will also be promoted extensively through Giovanna’s and Fisher-Price’s social channels, with video content of each episode shared on Giovanna’s YouTube channel.