Bulldog Licensing has announced that Flair, distributor of Shopkins, has signed a new agreement to extend its product offering.
Flair is developing a range of products to complement the existing toy ranges. The new offering covers the company’s range of Cool Cardz and Shaker Maker ranges whilst a new plush line will be hit shelves across the UK and Eire by early spring 2016, rolling out across Europe thereafter.
Flair’s new product line adds to an ever-expanding licensing programme. Other categories represented include apparel, publishing, bedding, arts and crafts, annuals, games, posters and amusement plush, through top licensees such as Aykroyds, Spearmark, Winning Moves, Pyramid and VMC.
“Shopkins is hotter than ever and the figures are selling in colossal numbers,” says Rob Corney, MD at Bulldog Group. “The level of interest from the licensing industry and retailers is incredibly high – we are working closely with all of our partners to build retail activation programmes and the best possible product offering for the legions of Shopkins fans out there.”