Flair and Aardman sign new deal for Plasticine

Published on: 31st January 2022

Flair GP will introduce Aardman characters Shaun the Sheep and Morph to its Plasticine portfolio this summer.

Flair GP and Aardman have signed a two-year deal to introduce new licensed lines to the Plasticine collection. The partnership will introduce two of Aardman’s animated characters to Flair’s popular heritage collection – Shaun the Sheep and Morph. The new lines will be available from July 2022.

The first addition to the range will be the Plasticine Shaun the Sheep Farmyard Fun set, which allows kids to create their own Shaun the Sheep characters from Plasticine, complete with the illusion of a woolly texture. Once modelled, the characters can be displayed in a 3D farmyard scene. The second line will be the Plasticine Morph Animation Maker, which will let children create their own Morph. The clay character made his TV debut on the children’s BBC art show Take Hart in the 70s and is back in a new Sky Kids series: The Epic Adventures of Morph. Kids can use the props and accessories to create Morph and then place him on the famous desktop scene to bring their favourite stop-motion sketches from the TV show to life.

Iulia Toader, marketing manager, Flair GP, commented: “Aardman traditionally uses modelling clay for its animations, and the most famous modelling material on the market is Plasticine – so there couldn’t be a better synergy between the brands. The lines will hit retail during the summer holidays, and the launch will be accompanied by a marketing drive to raise awareness among children and their parents.”

Adam Vincent-Garland, business development manager at Aardman, added: “We’re delighted to be working with Flair GP on these new Plasticine lines. Modelling is integral to the history of Aardman and our best-loved animations, so it is a fitting partnership – and one that we hope will inspire the next generation of 3D modellers and animators.”

For more information on the Plasticine range, visit the website here.

Retailers can also contact the Flair GP team on 0208 643 0320 or by email



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