Promoted on UKMums.tv and through kids’ titles, the activity will link with expert advice and features created for parents by The Children’s Sleep Charity. The ‘Sleep Weeks Special’ will be Snuggle Pets-branded throughout and will include competitions and reviews of the GP Flair products. The activity will be further supported by a dozen bloggers who will review CuddleUpPets, Tummy Stuffers and ShamZees with their kids and encourage their own followers to get involved with the Sleep Weeks activities.
In addition to advice for parents, children will be reached through Cute and Busy Time magazines and encouraged to apply for one of 30 sleepover kits which include CuddleUpPets, Tummy Stuffers and ShamZees.
Neil Martin, Flair product manager, commented: “We believe the brand is not only colourful and fun for kids, but can make the bedtime routine appealing for children and help parents with pre-sleep activities such as storytime and tidying up.
“Our month-long campaign on UKMums.tv will be shadowed with The Children’s Sleep Charity who will be able to add the important tips that parents need, and we are delighted to be working alongside them.”
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