NEWS

Flair brings Home sales for Dreamworks movie range

Published on: 30th March 2015

In the week that DreamWorks topped the UK Box Office with its movie launch, Home, Flair is reporting successful sales with its Home merchandise in the opening week.Home-logo-wordpress 

Kristen Bassett, product manager, Flair, said: “The extensive range of plush toys, colour changing figures and role-play accessories such as Boov Ears and Shusher Wands have become an instant hit with children as they go to see the film.

“The colour changing figures in particular have been popular as they replicate the responsive colour changing of the Boov in the film. The pocket money Mood Bubbles and assorted plush toys have also seen a great sell through, while higher ticket items such as the Animated Dancing Oh and Shusher Wands are also producing good numbers. Considering the film has only been on general release a few days, we expect to see a further increase as children see the film and onwards to the release of the DVD.”

RECENT ARTICLES

Toy Fair 2022 – visitor registration now open

Simba Dickie secures master toy deal for Xilam’s Oggy Oggy

Hanky Panky partners with Trends UK for launch of That’s Magic range

Amaroni becomes UK distributor for FabBrix

Lego shares content to mark launch of Lego City Stuntz

BLE outlines enhanced Covid-19 testing and safety measures

ICTI Ethical Toy Program appoints Todd Merton as head of Business Development

WWE extends global partnership with Mattel

Spock boldly goes where no giant Playmobil figure has gone before

Smyths Toys’ Oscar teams up with L.O.L. Surprise! for new single