NEWS

Flair brings Home sales for Dreamworks movie range

Published on: 30th March 2015

In the week that DreamWorks topped the UK Box Office with its movie launch, Home, Flair is reporting successful sales with its Home merchandise in the opening week.Home-logo-wordpress 

Kristen Bassett, product manager, Flair, said: “The extensive range of plush toys, colour changing figures and role-play accessories such as Boov Ears and Shusher Wands have become an instant hit with children as they go to see the film.

“The colour changing figures in particular have been popular as they replicate the responsive colour changing of the Boov in the film. The pocket money Mood Bubbles and assorted plush toys have also seen a great sell through, while higher ticket items such as the Animated Dancing Oh and Shusher Wands are also producing good numbers. Considering the film has only been on general release a few days, we expect to see a further increase as children see the film and onwards to the release of the DVD.”

RECENT ARTICLES

Moose to launch Octonauts line in partnership with Silvergate Media

Funko Europe’s virtual showroom is open for business

Boohoo acquires Debenhams’ online business for £55m

Chengzhen International’s die-cast cars move into the fast lane for 2021

Ravensburger welcomes Adam Sheppard

Rachel Lowe unveils Beano board game to celebrate Dennis’ 70th anniversary

first half toy sales

NPD reports 16% growth in US toy sales in 2020

The Toy Trust details how it supported children’s charities in 2020

Character Group sees 25% uplift in Christmas trading

Toynamics welcomes new head of marketing and national account manager