In the week that DreamWorks topped the UK Box Office with its movie launch, Home, Flair is reporting successful sales with its Home merchandise in the opening week. 

Kristen Bassett, product manager, Flair, said: “The extensive range of plush toys, colour changing figures and role-play accessories such as Boov Ears and Shusher Wands have become an instant hit with children as they go to see the film.

“The colour changing figures in particular have been popular as they replicate the responsive colour changing of the Boov in the film. The pocket money Mood Bubbles and assorted plush toys have also seen a great sell through, while higher ticket items such as the Animated Dancing Oh and Shusher Wands are also producing good numbers. Considering the film has only been on general release a few days, we expect to see a further increase as children see the film and onwards to the release of the DVD.”