Hot off the win of a Hero Toy Award at London Toy Fair, Flair has unveiled its plans for new doll brand Unique Eyes.

Flair will be supporting the brand with a comprehensive marketing plan for the collection, including TV advertising from late March, kids’ press, YouTube and parental influencers and TikTok, as well as range extensions for the second half. Children will be able to add the Beauty Day Playset and Fun Ride Scooter with Exclusive Doll to their collections in autumn 2022.

Speaking of the company’s plans for Unique Eyes, Iulia Toader, marketing manager, Flair GP, said: “No expense has been spared in the development and production of Unique Eyes. Great investment has gone into ensuring the quality of these dolls and their outfits, and all who have seen them have been so impressed by their stunningly unique eyes that follow the gaze of all who look upon them, as well as their long and voluminous hair. With all this and the strength of the marketing campaign from the point of launch, we expect the range to continue achieving the same level of success that has begun with its Toy Fair award win.”

For more information, contact the Flair GP team on 0208 643 0320 or email sales@flairplc.co.uk.