NEWS

Flair GP and Generation Entertainment to distribute Trotties in UK

Published on: 2nd March 2023

Flair GP has partnered with Narrative Entertainment to exclusively showcase its latest animation show, Trotties, produced by Famosa, via the Pop network.

The Trotties TV series follows the globe-trotting adventures of four main characters. Each vibrant and fun episode will bring to life the sights and sounds, not to mention the cultures of the many countries the Trotties visit.

This partnership will see the Pop network play a fundamental role to support Flair GP in building the Trotties franchise, by initiating a distribution footprint in the UK to bring this IP to UK fans and create a solid platform for product sell-in.

Accompanying the launch of the show on Tiny Pop, the Pop Player and the Tiny Pop YouTube channel will be the roll-out of an extensive dolls and accessories range that will allow the fans to take the adventures home with them.

Since the launch in Spain, the products have catapulted into the Top 5 within the Fashion Doll category, with over 30k units of the dolls sold to date.

This project is the result of a collaboration between Famosa, Giochi Preziosi and Flair GP and is aimed to build a long-term franchise, built on high quality animation for girls and boys aged 4-7.

Julia Cake, UK Country Manager of Flair GP, commented: “The team is extremely excited with the news that the Trotties TV series will be available to watch across the Pop network. It’s the perfect environment in which to centre the launch of this lovely new property in the UK.

“The launch of both the series and the toy brand is a top priority for us in 2023 and this partnership deal brokered by Generation Entertainment is a great start to what is going to be a busy year ahead for the Trotties.”

The deal was secured by Generation Entertainment, Generation Media’s division that focuses on global content development and distribution initiatives across cinema, TV and digital.

Greta D’Este-Donelan, director of Entertainment at Generation Media, said: “We are delighted to bring Trotties to the UK with this incredible 360 Pop partnership, encompassing linear, on-demand and digital. We passionately believe in this new property, as it has been especially developed around the audience passion points.

“We know that an audience-led creation point of view is always a must in order to produce relatable and engaging content. This approach has delivered a strong character development and a truly immersive plot across all Trotties episodes.

We see this distribution deal as the first step to engage with Trotties’ fans anytime and anywhere, to achieve long-term success and maximise licensed products sell-in.”

RECENT ARTICLES

Easter treats … it’s the Easter Blog!

INDX Toy & Gift announces heritage theme for 2024 event

L.O.L. Surprise! has ‘smashing’ results with new campaign

Topps unveils giant Andy Robertson trading card mosaic

Hasbro Women Innovators of Play returns

International Day of Play to champion children’s right to play

Hot Wheels unveils Autism-friendly die cast car

Cobi sponsors We Have Ways Fest 2024

Pip and Posy come to life at Bandai Namco Cross Store

Ravensburger to distribute Othello