GP Flair was announced as Best Infant and Pre-school licensee at Disney’s annual licence awards night earlier this month.
The accolade came in recognition of a successful year for its Doc McStuffins collection and adds to a great start to the year for Flair and its relationship with Disney, having also been a best pre-school toy nominee in the recent Toy Industry Awards.
Nic Aldridge, marketing director, GP Flair, commented: “Doc McStuffins is a stand out brand within the Flair portfolio that goes from strength to strength. 2013 was a great launch year, which was improved upon with 24% growth last year. On top of this the new lines for 2015 will open up many new opportunities for the brand with the recent launch of the Specialist doctor theme and the coming release of a whole new segment – Doc McStuffins Pet Vet. This is a wonderful brand to work with and we are delighted that Disney has acknowledged the effort that we put into making it a success.
“With these awards and the reactions we received at Toy Fair, it has been a tremendous start for the year that is also indicative of what’s ahead for Flair in the Pre-school sector. We have a number of new brands launching; all of which have exciting launch plans behind them.”
For more information about the GP Flair pre-school portfolio call 0208 643 0320 or email firstname.lastname@example.org