Flair receives recognition for heritage toys

Published on: 26th November 2019

Flair has received awards for Plasticine, Stickle Bricks and the Original Spirograph Deluxe set. 

Flair is celebrating a raft of recognition for the company’s heritage brands in this year’s autumn toy awards announcements.

Demonstrating how one of the world’s timeless classic can be adapted to the modern era, Plasticine took top billing in the Creative Play Awards with the Plasticine Movie Maker winning the Painting, Colouring and Modelling category for age 8-11 years.

Stickle Bricks, celebrating 50 years this year, was also a winner in the recently announced Mums Choice Awards, which are voted for by parents and child-carers. The Classic Stickle Bricks Fun Tub was presented the Gold Award in the Construction Toys category.

The two top awards followed an Arts & Crafts bronze for The Original Spirograph Deluxe Set in the Made for Mums Awards announced in October, where it was found to be the best product for learning potential.

Emmanuelle Cadet, head of marketing at Flair, said: “We are extremely proud to have such well known and trusted brands in our portfolio. This year’s awards success is testament to the products’ timeless play appeal that is as relevant today as it was when they were first launched.”

For more information about these and other heritage brands from Flair, email


Sainsbury’s reports substantial drop in Argos sales

Bluey to launch second series on CBeebies and BBC iPlayer

Exclusive: Schleich unveils new global brand strategy

New Paddington Bear Ty Beanie Baby launches at Hamleys

Exclusive: Working with Kayes of Cardiff

Exclusive: Learning Express visits Toymaster

Monster High: The Movie trailer drops as premiere date revealed

Nigel Kay joins Creative Kids as head of Sales, UK

Curious Universe celebrates inclusion in The Sunday Times 100

Exclusive: Casdon and Joseph Joseph cook up success together