GP Flair will extend Plasticine’s hands-on interaction activities this summer by creating a branded Plasticine Play Zone at the festival.
The festival takes place at Hylands Park, Chelmsford, Essex from 28th to 30th June, and caters specifically for pre-school children. This year organisers are expecting a packed capacity of 14,000 children and parents.
The event will now boast a fully branded Plasticine Play Zone Marquee, which will celebrate all things Plasticine, specifically the Softeez collection. Outer branding, Plasticine-inspired play tables and a branded central tower will create a visual display and activity area. Added to this will be My First Plasticine Modelling sessions where children can learn to make snakes, mix colours and master the art of rolling and cutting. Certificates and badges, plus free samples, will be available for all.
As part of Flair’s umbrella brand, Cool Create, this Plasticine zone will also give parents the opportunity to sign up for the online Cool Create Club.
Magali Clouzet, product manager for Plasticine, commented: “We’re all very excited about being at the 3 Foot People Festival. Together with our PR and events team at Evolution, we will have an extremely visual, fun and interactive play zone that we know will be one of the highlights of the whole festival.”