NEWS

Flair’s Trash Pack sees early launch

Published on: 12th December 2011

The Trash Pack logo

Flair is launching new product Trash pack to the UK and Ireland earlier than expected due retailer demand after its success in the US.

The new boy’s collectable pack has been released pre-Christmas to Republic of Ireland stores. Overlapping with the first on-sale dates is a pre and post-Christmas innovative marketing campaign aimed at boys aged 5-9.

The campaign will start with a heavyweight TV package across satellite and terrestrial channels, which will then tie in with coverage on popular kid’s online platform Swapits. Plus, for four weeks from the 17th of December users will be able to search for collectable Trashie characters throughout the site. Users can also take part in the ‘Design a Trashie Competition’ and bid in a high impact Swapits auction.

Anne-Marie Noon, The Trash Pack brand manager, commented: “In launching this product we have ensured that the core market is reached across all levels. We will be delivering an extensive amount of TVRS, millions of online page impressions and reaching the million+ readers that First News delivers on each issue.”

Nic Aldridge, senior marketing manager at Flair, added: “The moment we saw The Trash Pack we knew that this was a brand that would really connect with the end consumer.  This was further confirmed by the strength of the UK previews and the phenomenal success that the range launched with in the US.  This marks another big step forward in our boys’ portfolio with many more exciting releases coming up in the year ahead.”

For more information about Trash Packs check out the website www.thetrashpack.com

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