There will also be an advert shown before Kids Club family films for three months throughout the summer.
The 2-in-1 plush from Vivid launched a few weeks ago, and has already sold out at multiple retailers.
It has also had a number of weeks of TV advertising, which got it off to a strong start. To back up this activity, along with the commercial in cinemas which will start from August, Vivid has launched a two-tier PR campaign which will span over four months. It encourages the use of Flip a Zoo as an aid to story-telling.
A competition on Winning Moments’ website, The Mail Online and Metro.co.uk asks entrants to come up with an inventive name for one of the Flip a Zoo hybrid creatures and the title of a story it could star in. 11 winners will be sent a book token, and will be asked to film themselves (or a nominated storyteller) re-enacting their tale with their plush prize. The best story will be chosen by public vote on social media, and the winner will receive tickets for their family to The Lion King in London.
Catherine Scott, brand manager, said: “It’s the simplicity of the concept and quality of the plush which is attracting consumers to the brand. We’re really excited by the sales we’ve seen to date, and it’s only just started. The marketing plans in place will ensure kids and purchasers are exposed to Flip a Zoo all year round, and we’re confident they’ll be featuring on many lists this Christmas.”