The toys, which can be attached with a velcro loop strap to backpacks, flip flops, clothes and more, allow children aged four plus to personalise their belongings. Already popular in the US, there are different Floppet groups, including Petlets, Munchkin Monsters and Flop Seas.
Between 21st March and 17th April, The Entertainer will run a ‘Find the Floppet’ competition in stores. Staff will wear Floppets and entrants to the treasure hunt-style competition can win a variety of prizes, including a complete set of Floppets.
The next phase of marketing activity will roll out across all stores over May half-term from 25th May until 15th June with the launch of a ‘Design your own Floppet’ competition. Entrants will receive a limited edition ‘The Entertainer Floppet’, and the winning entry will see their design go into production and become the next Floppet to join the collection.
Floppets has also appointed micommsPR to execute a six-month trade and consumer PR campaign.
Damien Cahill, UK and EU operations manager at Floppets, said: “We are delighted to work hand in hand with The Entertainer, such a well-established and respected toy retailer in the UK market, on this marketing campaign. We’ve seen Floppets capture the imaginations of children in the US and now the craze is taking hold in the UK, too. This campaign is a brilliant way for us to further engage parents and children in stores, help build the brand and drive even more awareness as our retail footprint expands.”
Rebecca Rees, head of marketing at The Entertainer, added: “The team behind Floppets has been great to work with and together we have come up with some really exciting in-store ideas to raise awareness and engage with children. We launched Floppets in-store just before February half-term and have been really pleased with the sales we’ve seen. We are just putting the final details together now for the activities and can’t wait to see it go live in-store.”