LICENSING NEWS

Flowhaven announces new London office

Published on: 4th August 2020

Built on Salesforce, Flowhaven provides a centralised, end-to-end solution that helps companies manage and scale their brand licensing programmes.

FlowhavenFlowhaven has announced a new office in London and the expansion of its UK client roster, following the company’s expansion beyond its Helsinki HQ with an office in Los Angeles. The company says that its new London office, where Jeremy Robinson has taken on the role of EMEA head of sales, brings it closer to its clients in the region, and marks the latest achievement in a year of rapid company growth.

Kalle Törmä, CEO and founder of Flowhaven, said: “The UK is Europe’s largest licensing market. The country is home to the international offices of most US brands and has a vast number of domestic brands that continue to grow and perform extremely well.”

Jeremy added: “The continued growth we are seeing in our client base made the decision to open a standalone office in the UK an easy choice. From there I am perfectly placed to be able to work alongside the UK team and customers, as well as liaise with and travel to colleagues and prospects in other locations. The rapid pace of development we are seeing in our customer base and system capabilities are a fantastic combination; I am very excited by the discussions we are having, and the continued future development for Flowhaven”

Recent customer signing Games Workshop Group joins a growing number of clients in the UK including Lisle Licensing, which represents Tetris, Masha and the Bear, and 44 Cats, Full Colour Black and Licensing Link Europe.

At the end of last year, Flowhaven closed a $5.2m (€4.75m) seed round of financing. Global Founders Capital led the investment round with participation from existing investors including Icebreaker.vc. Following the round, Flowhaven entered a portfolio of investments that includes Facebook, Slack, Trivago, Canva, Eventbrite, and more. The company has also grown to more than 30 team members across its permanent and satellite locations, tripling in size year over year.

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