Fluid World has been appointed as the UK and European agent for Disney XD’s Supa Strikas, excluding Benelux.
Supa Strikas is a football-themed cartoon series broadcast on Disney channels worldwide, where the team battle to win the Super League Trophy.
Launched on Disney XD in June 2016 in the UK, the programme has been a success in its first seven weeks. Supa Strikas has rated number one on the channel for boys aged 4-15, reaching over 212,000 boys.
As a brand, Supa Strikas offers huge licensing potential across categories from toys, stationery and homewares to toiletries and confectionery.
Andrew Lane, CEO of Fluid World, said: “I’m really excited to be adding Supa Strikas to our portfolio of brands. Before establishing Fluid World in 2008, I set up the licensing division at Arsenal football club and negotiated the premier league licences for Hasbro’s Subbuteo, achievements which I will draw upon to build the Supa Strikas brand in Europe.”