The Flying Fairy TV campaign will continue this Spring alongside cinema advertising before TinkerBell and the Pirate Fairy, and in-store demonstrations.
The Flutterbye range has expanded with the addition of new opening price points Dance & Fly Fairy (SRP £9.99) and Surprise Butterfly Diary (SRP £14.99) which hit TV screens from Monday.
The range will expand in Autumn/Winter 2014 with further products. Flutterbye will be backed with further heavyweight TV over the course of the year in addition to supporting marketing and PR.
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