The creative will showcase the original Flying Fairy ahead of Tinkerbell and the Pirate Fairy. Over 10 weeks more than half a million people are expected to view the commercial.
The Flutterbye range expands this Spring with two new lower-priced additions: Dance & Fly Fairies, which fly through the air and spin when landing on a smooth surface, and Surprise Butterfly Diary. The Flutterbye range will be TV advertised over February half-term holiday, Easter and beyond. Other introductions are planned for Autumn.
Kevin Jones, managing director of Spin Master Europe, said: “2013 was a phenomenal year for our Fairy across Europe; the thrill of watching her fly really captured the essence of fairies, and she is the first fairy doll to achieve this. 2014 is set to be another amazing year for the brand.”
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.