Under the deal, Giochi Preziosi will manufacture and distribute a range of Tree Fu Tom toys, including action figures, play-sets, role-play items and vehicles, both in the UK and across Europe, and will have the exclusive rights to manufacture the licensed products for sale anywhere in Europe, the Middle East and Africa.
Sander Schwartz, president of kids and family entertainment at FME, said: “Today’s news confirms Tree Fu Tom’s status as the major new player in the global pre-school market. With a significant partnership in place with one of the world’s leading and most experienced companies in the toy market, TV sales to a number of key international broadcasters, consistently superhero ratings on CBeebies and loads more exciting news in the pipeline, it really is Tree Fu Go!”
Giochi Preziosi’s licensing director, Graziano Delmaestro, further commented: “Tree Fu Tom will be a significant and valuable addition to our portfolio for younger children. This property has many unique qualities that have truly captivated the TV audience and we look forward to producing a collection that similarly captures the magic and interaction that has made the series so exceptional. With its developmental aspects Tree Fu Tom is both loved by children and trusted by parents, and we naturally feel privileged to be working together with FME and CBeebies on the project.”