Fog of Love strengthens UK marketing with Playtime PR hire

Published on: 10th September 2018

The game lets couples take on roles in their very own romcom.

Fog of Love has hired toys and games specialist, Playtime PR, to handle a mainstream consumer media relations project in the run-up to Christmas.

The premium board game was designed by Jacob Jaskov, who wanted to create a game he could play with his wife that didn’t focus on winning or losing, but on telling fun, memorable stories. Originally launched in 2016 on Kickstarter and smashing its goal to raise over $160,000, the game’s already proving popular with the gaming community and now it aims to break through to mainstream audiences with its accessible role-play theme, stylish aesthetic, and innovative built-in tutorial.

Jon Purkis, communications manager of brand owner Hush Hush Projects, commented: “That’s why we decided to work with the team at Playtime, because they appreciate that the game has real potential to appeal to non-gamers as well as those familiar with RPGs. Not only is the theme accessible to everyone, regardless of gamer knowledge or gender, but it’s also ready to play straight out of the box, teaching you how to play while you play – much like video games do.”

Labelled ‘the most beautifully packaged game I’ve seen in years’ by, Fog of Love hails from the land of hygge, Denmark, and features a stand-out clean and sophisticated design that wouldn’t look out of a place on a coffee table.

Playtime PR’s founder and managing director, Lesley Singleton, added: “The premium look and feel of the game is also reflected in the quality of its game-play. The perfect mix of style and substance, Fog of Love is a fantastic example of how gateway games are evolving as the market for board games changes and grows too. We love the romantic comedy theme and this gives us lots to play with in the run up to Christmas. We’re delighted to be working with Jacob and Jon in the coming months.”

Fog of Love (RRP £47.99) has already seen commercial success across the pond, where it’s the top selling board game on

Retailers interested in stocking the game in the UK should contact Asmodee UK on 01420 593 593.


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