Business partners Dave Carter and Martyn Perry have re-opened and refurbished the Fountain Arcade Toy Shop in Dudley.
The pair have taken over from former owner Alan Caswell who retired in May.
Dave said: “I can’t quite believe we now own the toy shop which we used to visit as kids. We have had so many people coming in saying how glad they are that it is staying as a toy shop so they can carry on the tradition of buying their children and grandchildren toys from the town.”
Alan, who sold toys to the new owners when they were schoolboys, said he was delighted the shop was continuing and hoped it would carry on providing toys for future generations of Dudley children.
He commented: “Closing the doors on the toy shop was very emotional – we’ve been a part of the town for so long but it was time to retire. I’m really glad two local lads who used to come and spend their pocket money here are taking the business forward and I hope people will continue to support it.”