Four Trading becomes Wooky Europe

Published on: 14th December 2011

Four Trading, the specialist trading company which up to the end of 2011 was responsible for the distribution of Fashion Angels and Style Me Up! has become Wooky Europe.

“Four Trading has been developing a close partnership with Wooky Entertainment Inc. of Canada for two years,” says Dave Williams of the new UK business. “it’s a fresh, young, innovative company that is constantly developing creative brands in Montreal, Canada,” says. ‘It’s run by experienced toy industry professionals who are committed to developing original, trendy, high quality products at affordable prices. Coupled with the experience and professional European marketing, sales and logistical organisation of Four Trading, the growth potential is enormous.”

As of 2012 Four Trading/Wooky Europe will become the exclusive representative and direct partner of Wooky Entertainment in Europe and the Middle East.

With the introduction of four new brands, Wooky Europe says it will expand beyond the tween category and cover all age ranges, from pre-school to teen/ tweengirls:

  • Style Me Up! – fashion creative tween brand for girls aged 8–14
  • Artzooka! – boy and girls brand that shows how art can be made out of anything and everything: Age 6+
  • Mixy – girls fashion: Age 5+
  • Mathable – cross-number game: Age: 5–95
  • Block Crayon – stackable crayon brand: Age: 18Months+

Four Trading and Wooky Entertainment will be showcasing its new ranges at:
Hong Kong 04 – 11 Jan ‘12
Toy Fair London Gallery 200 24 – 26 Jan ‘12
Toy Fair Nürnberg Hall 4 – A30 01 – 06 Feb ‘12


Ricky Zoom marketing

Tomy prepares to roll-out Ricky Zoom marketing campaign

Build Your Own launches eco-friendly Microscope kit

Exclusive: Indie toy retailers welcome back looking forward

Lego Young Explorer

Lego and National Trust partner on Young Explorer competition

Exclusive: Looking ahead with Simba Smoby Toys UK

Panini poised to launch new NFL and NFLPA collection

Flowhaven announces new London office

WWE collectibles

WWE collectibles range proves a sell-out success for PMI

KAP Toys

Exclusive: To KAP it all – KAP Toys MD Nat Southworth talks to Toy World

first half toy sales

NPD Group reveals global first half toy sales