LICENSING NEWS

Fox inks Simpsons deal with Hallmark

Published on: 19th April 2012

Fox Consumer Products EMEA is celebrating its 3-year partnership with Hallmark Cards with a range which will feature cartoon family The Simpsons.

The greeting card publisher has produced  greeting cards, invitations and a gift packaging collection featuring the wacky cartoon family.

Hallmark has created character specific designs to celebrate the longest runnning show on television. The range covers core seasonal events as well as birthday cards for both children and adults.

Launching this April, the range will be available in select card specialist, grocers and online.

The Simpsons everyday items such as giftwrap, gift bags, gift tags, party invitations and ‘Thank You’ notelets will be available at retail throughout the year maintaining a high profile retail presence for the brand.

Melanie Beer at Hallmark Cards UK comments: “As the only greeting card company to have a dedicated consumer insights team, we are passionate about understanding today’s relationships. This allows us to really understand consumer’s relationships, and create products that help to bring people closer together, for whatever occasion, no matter how big or small it may be. This knowledge and driving force, coupled with the vast array of design skills within our creative team, our outstanding retail relationships and the mass market appeal of The Simpsons will underpin the success of the product range.”

Carl Lumbard, SVP & MD, Fox Consumer Products EMEA adds: “Hallmark has a thorough understanding of the Simpsons brand and has created a range to appeal to all ages and all seasons. We’re delighted to add Hallmark to our licensee line-up in the year that is a landmark for the brand with the broadcasting of the 500th episode, as well as the fast approaching Simpsons 25th Anniversary in 2014.”

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