Foye replaces Mark Hoijtink, who has decided to pursue other opportunities after 11 years with Hasbro.
Wiebe Tinga, chief commercial officer, Hasbro, commented: “Foye brings a deep understanding of our brands and great commerciality to this role, and we are confident that, with our teams across Europe, she will take our business in the region to new levels of success.”
Foye began her career at Hasbro in 1990 as a brand manager in the UK. She has held various leadership positions in the region, including sales and marketing director for the UK. and Ireland, the head of European marketing services, and the UK and Ireland’s general manager. More recently, Foye has been leading the services and distribution teams across multiple European markets.
Foye is the vice chair of the British Toy and Hobby Association, the acting chair of the board for the Toy Industries of Europe, and the chair of the Toy Trust, the industry charity founded by the British Toy and Hobby Association.