Playtime PR has also been hired to drive trade and consumer awareness in 2017.
Oxford Games is entering a new phase of its life after more than 25 years of success. Founded in 1991 by Leslie Scott, the creator of Jenga, OGL will now be led by Leslie’s daughter, Frederica Scott Vollrath, whose ambition is to grow the business and bring the range of games to an even wider audience.
Playtime PR has been hired to manage UK trade and consumer PR on an ongoing basis, with an emphasis on building the profile of the business as well as the games.
OGL’s managing director, Frederica Scott Vollrath, commented: “We have a very special collection of games in our range, designed to cater beyond the mainstream. With the resurgence in popularity of board games, I’m confident the time is absolutely right to put them in the spotlight and build on their popularity even further with new audiences.”
Frederica continued: “Playtime appreciates our unique positioning and has created a plan that’s tailored to the people who’ll be specifically interested in our titles, rather than a one-size-fits-all approach.”
Having spent the past three years at OGL, Frederica will now direct the company’s growth in the UK. Two games in particular are a key focus for 2017 and the forthcoming PR activity.
Ex Libris is a social bluffing game that challenges literary acumen and tests writing skills as players compete to write fake, but plausible, opening or closing lines of genuine books.
In Flummoxed, players compete to convince each other that their definition of a foreign language word is the right one. Featuring a mix of languages from Afrikaans to Chamorro, players are read background notes on the language before hearing the word they have to define.
Playtime’s founder and MD, Lesley Singleton, added: “I’m confident there’s never been a better time for OGL to make a bigger noise about Ex Libris and Flummoxed. We’re really looking forward to growing the live events side of the business as well as ensuring these two games are seen in all the right places.”