LICENSING NEWS

Fremantle Kids & Family announces partnership with Butlins

Published on: 16th December 2016

Danger Mouse will entertain families at the holiday camps for the next two years.

dangermouse480Beginning at Easter 2017, Butlin’s Danger Mouse show will run twice per family break for two years, making an impressive total of 724 shows. With an average audience of 1,500 per show, around one million Butlin’s holidaymakers will enter the high-action, high-comedy world of the animated hero.

The 50-minute production, following a newly created storyline, will feature all the favourite characters from the show, dancers from Butlin’s and a stage prop version of the Mark IV Danger Car.

Butlin’s guests can immerse themselves further into Danger Mouse’s world with episodes of the programme screened across the resorts, and merchandise available in Butlin’s shops.

Tracy Griffiths, VP licensing and consumer products for EMEA and Australia, FremantleMedia Kids & Family, said: “Danger Mouse and Butlins are both British institutions, so we’re thrilled that our secret agent will be entertaining families at their holiday resorts in this exciting two-year venture.”

Mike Godolphin, head of entertainment at Butlin’s, added: “We are absolutely delighted to be working with FremantleMedia Kids & Family, and to confirm such a hot property for Butlin’s as Danger Mouse. As part of our strategy, we are dedicated to providing top quality entertainment for our guests, so to be the only place families can see a live Danger Mouse show is really exciting.”

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