NEWS

FremantleMedia announces major brand campaign for Tree Fu Tom

Published on: 28th January 2014

FremantleMedia Kids & Family Entertainment is launching a major brand awareness and retail campaign to support Flair’s Spring/Summer toy range and other Tree Fu Tom licensed products.Tree-Fu-Tom-key-art-300

The campaign kicked off with a major Tree Fu Tom promotion in 600 First Choice and Thomson stores throughout January; the retailer’s highest month for footfall. This includes distribution of 60,000 Tree Fu Tom activity sheets with a competition and a branded FSDU in each store.

In February there will be brand new episodes on CBeebies and throughout February half term, There will be Tree Fu Tom Live Shows exclusively at Westfield shopping centres in London, Derby and Merry Hill. Tree Fu Tom will feature in five performances a day and the event is supported by retailer activity with The Entertainer in each venue. February also sees two nationwide promotions with major toy retailers, featuring gift-with-purchase and competitions, supported by character appearances.

May will see the launch of the new Tree Fu Tom zone within CBeebies Land at Alton Towers, Tree Fu Tom’s Training Camp, supported by a major PR and marketing campaign.

Brand new in Flair’s Tree Fu Tom Spring toy range is the role play Ranger Tom Utility Belt with accessories to turn Tree Fu Tom fans into Ranger Tom. The adjustable super reflecting Sapstone belt with storage contains Tree Fu Ranger activity cards, a Tree Fu Ranger book, clip on magnifying ‘Size-o-scope’ with iris-function lens cover, clip on Tree Fu Ranger badges, crayon and a retractable navigation compass with flip out magnifying glass. To complete the Tree Fu Ranger look the set also contains a woggle and scarf.

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