The latest signings are in addition to current partners Giochi Preziosi, master toy licensee.

New partners include MV Sports for wheeled toys, Flair for arts & crafts, VMC for accessories and dress up, Gemma for greeting cards and party products, Ravensburger for puzzles and Rainbow Productions for character costumes.

A second series of Tree Fu Tom was recently ordered by CBeebies for 2013 and the show is distributed globally by Fremantle, with a global licensing programme underway as well as a complementary home entertainment strategy.

Pindy O’Brien, VP UK licensing and retail, Fremantle, said: “With a host of new licensees on board, a new series commissioned for CBeebies and some exciting new international TV distribution deals, Tree Fu Tom is proving to be a great success both on and off screen.”