NEWS

Fungus Amungus hits toy aisles in UK

Published on: 23rd February 2016

Vivid’s Fungus Amungus is a collection of all sorts of creatures from seven themed strains.

fungus480Matt Lewis, Tesco’s assistant buyer for boys toys, is amongst those caught up in this collectible craze.

He commented: “Fungus Amungus has been a huge success for Tesco, exceeding all expectations since launch. It’s a really exciting brand, with a unique and varied range of products and packaging. With over 100 characters to collect, it gives kids a great opportunity to become engrossed in the world of Microscopic Mayhem.”

Vivid puts the early success down to the tactile nature of its collectible figures, which are all made from a stretchy, sticky, squidgy plastic.

Vivid’s marketing manager, Kerry Paternoster, commented: “We had very high expectations for Fungus Amungus and it hasn’t disappointed. The collectability, stickiness and all-round grossness of the figures certainly seem to have captured kids imaginations. With the great feedback we’ve had from consumers and retailers alike, and the exciting plans we have for future development, Fungus Amungus looks set to become one of the big new collectible brands for 2016 and beyond.”

Fungus Amungus is supported by a strong marketing campaign, encompassing heavyweight TV advertising throughout SS16 and digital and online support, including a series of webisodes on Youtube, digital advertising across a number of key kids websites, high-profile apps and a dedicated website: www.fungusamungustoys.com.

RECENT ARTICLES

Going Nowhere… it’s the Bank Holiday Blog!

Fanbytes announces new reality-style online show

Thursday 9th April – Latest toy industry reaction to coronavirus outbreak

Fisher-Price report highlights positive effects of play on parents and carers

Exclusive: the latest from the pre-school category

ViacomCBS appoints Simon Leslie

Statement from TIE’s Sanjay Luthra on the power of play

Exclusive – IETP’s Carmel Giblin calls for the toy industry to work together

Operation Pac-Man issues update after first week of efforts

Generation Media announces launch of Generation Academy