Vivid’s Fungus Amungus is a collection of all sorts of creatures from seven themed strains.
Matt Lewis, Tesco’s assistant buyer for boys toys, is amongst those caught up in this collectible craze.
He commented: “Fungus Amungus has been a huge success for Tesco, exceeding all expectations since launch. It’s a really exciting brand, with a unique and varied range of products and packaging. With over 100 characters to collect, it gives kids a great opportunity to become engrossed in the world of Microscopic Mayhem.”
Vivid puts the early success down to the tactile nature of its collectible figures, which are all made from a stretchy, sticky, squidgy plastic.
Vivid’s marketing manager, Kerry Paternoster, commented: “We had very high expectations for Fungus Amungus and it hasn’t disappointed. The collectability, stickiness and all-round grossness of the figures certainly seem to have captured kids imaginations. With the great feedback we’ve had from consumers and retailers alike, and the exciting plans we have for future development, Fungus Amungus looks set to become one of the big new collectible brands for 2016 and beyond.”
Fungus Amungus is supported by a strong marketing campaign, encompassing heavyweight TV advertising throughout SS16 and digital and online support, including a series of webisodes on Youtube, digital advertising across a number of key kids websites, high-profile apps and a dedicated website: www.fungusamungustoys.com.