Funko (Seattle, USA) and Underground Toys (London, UK) have announced an exclusive partnership. Underground will now incorporate the Funko line of products within its range of licensed merchandise which already includes many items originating from Funko’s licensed brands.
Funko is a creator and manufacturer of a variety of entertainment-related toys, most notably bobbleheads, blind box mini figures and their own brand, Pop! Vinyl. Funko currently services US retailers of all sizes, including Hot Topic, Barnes and Noble, FYE and Walmart, as well as having a presence in most international markets.
Underground is a global entertainment merchandise company headquartered in London and distributing its own licensed products to European retailers such as Toys R Us, Tesco, Asda, Carrefour and FNAC.
Brian Mariotti, CEO of Funko, said: “This partnership has been staring us in the face for some time and it is extremely exciting to conclude a formal relationship with Underground which will allow extensive distribution of our items throughout Europe.”
Andy Oddie, founder and managing director of Underground Toys, added: “The Funko line of 1,000 different licensed items is a perfect match for our existing profile of around 1,600 products. I have the utmost respect for what Brian has achieved in this unique toy area and we are ready to deliver in Europe for Funko.”
The arrangement is formally active January 1st 2014, but Underground is already transitioning the business. Some of the existing European distributors will remain in place, now sourcing their stock from Underground.
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