The new product line will be available in the UK this summer.

Funko has announced it is entering the toy category, starting with innovative product line Snapsies, which was unveiled at New York Toy Fair.

Funko has developed a toy line kids will love engaging with; each snap creates a custom character that makes the Snapsie truly unique.The patent pending snap-and-match technology allows kids to add an extra layer of personalisation to an already diverse line-up of characters like rock star unicorn Jett, super-athletic mountain goat Billie, and hedgehog Boe, the baker.

Eva Verhaak, head of marketing and strategic sales at Funko, EMEA said: “We are ecstatic to launch into toys with Snapsies, a product that heroes friendship, creativity and being an individual. The fact this is intertwined with a new snapping technology makes it a unique proposition for retailers and consumers. All characters were brought to life with beautiful animations created by our in-house team at Funko Animation Studios. Collectively, we can’t wait to see kids snapping and matching away this year and building their collections.”