NEWS

Funrise announces global partnership with Warner Bros. Consumer Products

Published on: 19th February 2018

The partnership is for the debut of its new pre-school vehicle line, Herodrive.

Herodrive is a one-of-a-kind line that combines kids’ favourite entertainment characters with innovative play features to deliver vehicles for pre-schoolers. To launch this new brand, Funrise has partnered with Warner Bros. Consumer Products to create a collection of DC Super Friends Herodrive vehicles. The Herodrive line, featuring the DC Super Friends Collection, will be available at major retailers around the world starting autumn 2018.

The Herodrive DC Super Friends Collection will launch with pre-school-themed character vehicles inspired by the DC characters such as Batman, Superman, The Flash, and more.

Vehicles will be available in a range of sizes and styles, including: Mash Machines, a new style of pre-school vehicles that fuses together police cars and fire trucks with DC Super Friends characters; Herodrive Power Pals plush vehicles with wobble wheels and sounds for the youngest pre-schoolers; Signal Squad, a collection of DC Super Friends-inspired stylised vehicles, each projecting its DC Super Hero’s logo; and the Batman Racer motorised vehicle with lights and Batman and Batmobile-inspired sounds.

RECENT ARTICLES

Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club

Amazon

Amazon blames social media for fake reviews

Rubies adds Amelia Fang to its licensed costume portfolio

Tonies adds characters from classic children’s books to range

Wilton Bradley appoints Jeff Goldstein as country manager for the US and Canada

TopBright expands into Europe

Zapf, MGA, Sawdust and Rainbows, Mookie and many more celebrate Loved by Parents wins

More new roles added to the Toy World recruitment section

New Giraffe Insights research: international kids gifting behaviours