The new partnership is part of its 2016 marketing strategy.
2016 will see Funrise ramp up its support for retailers with a schedule of marketing, including TV advertising and strategic PR with industry specialists Evolution PR, with Gazillion Bubbles and Tonka being a primary focus.
Recently appointed UK director David Martin has assigned the Evolution team to take care of children’s print and digital campaigns, implement a parental social media programme and create retailer focused experiential events. This will be in addition to a solid TV schedule for the firm’s principle brands.
Speaking of the move, he commented: “I am delighted to have the Evolution team on board. Their in-depth knowledge across the children’s sector will be an asset to myself and Funrise in 2016, where we aim to heighten the support for our retail partners as much as possible to ensure the success and popularity of the Tonka, Gazillion and other key Funrise lines.”