In her new role, Caroline will be aiming to develop the company’s presence throughout Benelux, Germany and Eastern Europe.

Funrise International has announced the appointment of Caroline Webb as EMEA sales manager. She joins the team at Funrise with a wealth of knowledge and experience, including 10 years in the toy industry, most recently with Addo Play and Worlds Apart. At Addo she was responsible for delivering growth through global strategic partners in Asia, Australia and Europe, while her role with Worlds Apart was focused on licensed products within EMEA regions.

Based in the Milton Keynes office, Caroline will help lead business initiatives to further expand market penetration throughout the EMEA territories.

Caroline commented: “I am thrilled to join Funrise and have the ability to help grow the EMEA business. The company has a portfolio of strong brands spanning several categories and I can’t wait to make an impact on the international side of the business.”

Annie Sullivan, commercial director EMEA, told Toy World: “I am delighted to have Caroline on board during this very exciting time at Funrise. Her proven experience across the international market will help us build and develop further retailer and buyer relationships throughout Benelux, Germany and Eastern Europe.”

Caroline can be contacted on carolinewebb@funrise.com