Funrise launches Crushie Fluffies with influencer Gabi Faye

Published on: 27th April 2023

Social media influencer, Gabi Faye, who boasts 11.5m followers on TikTok, will support the launch of new collectible unboxing line, Crushie Fluffies.

Crushie Fluffies is a one-of-a-kind plush toy that combines everything kids love about soft and cuddly toys, with a unique and interactive sensory-driven element, packaged in unique Ice lolly concept. Transforming from crunchy to cuddly, Funrise describes Crushie Fluffies as the ultimate unboxing experience. There are 12 different characters to collect, plus an ultra-rare collectible character.

“Kids are going to love collecting Crushie Fluffies when they launch this July,” said Mayur Pattni, Funrise Marketing manager Europe. “Our product and marketing teams have done a great job in combining a collectible plush unboxing concept with an ice cream theme that is sure to stand out on shelves.”

“The reception and reaction to Crushie Fluffies has been amazing, and there is a genuine buzz about the brand with our retail partners,” added Mayur. “The launch will be supported by a robust TV campaign in July, followed by a large investment into YouTube digital airtime to drive awareness and support sell-through at retail. The really exciting part of our campaign is partnering with Gabi Faye (@gabifaye on TikTok) on the brand.”

Gabi Faye is a social media influencer who boasts 11.5m followers on TikTok, and has worked with other leading toy brands on promotional videos that have racked up 1m to 30m views each.

“We are really excited to be working with Gabi Faye to promote the Crushie Fluffies launch; you can see from her TikTok and Instagram reels that the brands and products she has worked with have gone on to be popular toy lines that kids can’t wait to get their hands on,” continued Mayur. “We believe working with @gabifaye will really help upweight our launch and help make Crushie Fluffies a must have plushie.”

Crushie Fluffies launches in July and comes in a ready-to-go ice cream van CDU solution for retailers. For more information, contact or speak to your Funrise account manager.






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