Further expansion as Toynamics goes from strength to strength

Published on: 16th March 2021

Toynamics UK & Ireland has announced further expansion to the team with the appointment of a new operations manager and business development manager.

Alison Whitfield

The company is continuing its growth plans for 2021 with two new additions to the team. Alison Whitfield has joined the team as operations manager, while Kate Mulliner has been promoted to the role of business development manager. Toynamics says the new appointments are a reflection of the positive growth the company has achieved, and in alignment with ongoing development plans for the business.

Alison Whitfield joins the company with a wealth of experience, having previously worked for Geodis Distribution on the Mattel account. She said she is excited to apply her expertise in inventory and stock management, process mapping and quality control to her new role, to support the expansion of the business.

Kate Mulliner was previously a sales area manager for Toynamics, and her experience is sure to be a great asset to the business development team. Commenting on her new role, Kate said: “I am excited about developing new business, especially eCommerce, as this is proving a big growth driver for us in 2021.”

Kate Mulliner

The new appointments follow the company welcoming new head of marketing, Emma Damerell, and a new national accounts manager, Amy Sweetman, earlier this year.

David Allan, MD at Toynamics UK & Ireland, commented: “In line with our plan to support new business growth, I’m delighted to promote Kate and bring Alison on board to help drive our business forward. I am very pleased to welcome both new additions to the expanding Toynamics UK & Ireland team.”

Both Alison and Kate are looking forward to growing relationships with customers as they begin their new roles.

For more information about Toynamics, call +44 (0) 116 478 5230 or email


The Sidemen co-create new card game Hit Send

The Late Late Toy Show showcases this year’s top toys

Did Black Friday boost retail footfall?

It’s the back of the net for Golden Bear’s Soccer Bot

Spin Master’s Unicorn Academy secures top spot on Netflix

Spring Fair announces major upgrade to show experiences

International pavilions well supported at Spielwarenmesse

Profits rise at Smyths Toys in Ireland

Canada’s Mastermind Toys under creditor protection

Master Replicas brings back Doctor Who statue line