NEWS

Gabby’s Dollhouse launches Gabby on the Go!

Published on: 16th May 2023

The Gabby on the Go! LBE is set to visit nine locations across the UK and France this summer and was launched with a celebrity photocall.

DreamWorks Animation has shared details of its new touring fan experience, Gabby on the Go! based on its popular animated television series Gabby’s Dollhouse, which will travel to nine different locations across the UK and France from May to June 2023.

Gabby on the Go! gives fans the opportunity to jump inside Gabby’s fantastical, animated world for an adventure full of free activities, and to collect stamps in their Cat Passport as they go by exploring zones that recreate many of the rooms featured in the show. these include Gabby’s Bedroom, Cakey’s Kitchen, SS Mercat, Kitty Fairy’s Garden and DJ Catnip’s Music Bus. The experience was launched with a celebrity photocall attended by Rachel Riley and James & Ola Jordon, to mark the start of the tour.

Smyths Toys is the exclusive retail partner for the UK leg of the tour and will offer families the chance to meet Gabby instore and receive a free Gabby’s Dollhouse magazine, created especially for the experience.

Following the UK tour dates, Gabby on the Go! will head over the channel into France to give fans in the region the opportunity to enjoy this very special live experience.

“There’s nothing else out there in the pre-school space quite like Gabby’s Dollhouse, and it’s really special to watch the reaction of fans as they step into Gabby’s world through this incredible interactive tour,” said Paul Bufton, vice president EMEA, Universal Products and Experiences. “The series comes to life so naturally through play, so we’re delighted that Gabby on the Go! will give children the opportunity to touch, feel and interact with their favourite elements and characters to extend their love of the brand beyond the TV show. Consumer marketing activations are central to our global brand strategy for Gabby’s Dollhouse and we can’t wait for more kids across the UK and France to enjoy this unforgettable experience.”

The schedule for the experience is:

  • Lakeside Thurrock, Kent – 13th and 14th May
  • Capital Shopping Park, Cardiff – 20th and 21st May
  • Piccadilly Gardens, Manchester – 27th and 28th May
  • Drakehouse Retail Park, Sheffield – 3rd and 4th June
  • Fort Shopping Centre, Glasgow – 10th and 11th June
  • Team Valley Shopping Park, Newcastle – 17th and 18th June
  • Saint-Brice, Paris – 24th and 25th June
  • Central Commercial Blagnac – 30th June and 1st July
  • La Défense, Paris – 8th and 9th July

Following its launch in 2021, Gabby’s Dollhouse has charted as a top 10 kids’ series in 89 countries and has become one of the fastest growing brands in the preschool space, inspiring an award-winning toy line, publishing, home, apparel and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Additionally, Gabby’s Dollhouse continues to lend itself to global fan experiences including Universal theme park activations, live events and much more.

Gabby’s Dollhouse is now streaming on Netflix with a toy line available at Smyths Toys and other major retailers.

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